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Nicole Reinhold

  Nicole Reinhold is an associate of STBY and also works as an independent consultant at SOCRATIZE. She is  a Research & Innovation Consultant researching people’s behavior, lifestyle and business...

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Design Research – thinking through making

Bas Raijmakers gave a presentation on Design Research – thinking through making at UX Hong Kong 2012, the gathering for primarily Asian practitioners of UX design organized by our Reach-partner Apogee....

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Design Documentaries workshop presentation

At the UX Hong Kong conference 2012, Bas Raijmakers ran a workshop on design documentaries, working with 50 participants to explore some Golden Rules for using film in design research. This workshop...

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ZuidZorg: Supporting Early-dementia Carers

  What services are needed to support people living with dementia? STBY recently tackled this question together with Zuidzorg, a Dutch provider of extra-mural health care services who (amongst many...

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Head in the clouds, and feet on the ground

THNK The Amsterdam School for Creative Leadership officially launched yesterday, 19 March. The team of founding participants and faculty looks very promising and they seem eager to get their hands...

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Service Design Talks Amsterdam 21 March

Again very nice and engaged group of people came together at the STBY studio in Amsterdam last night, for the latest session of Service Design Talks Amsterdam. We discussed the book ‘Designing for...

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Heartlands Cornwall to open 20-22 April!

  Since 2007, STBY has worked with Yanki Lee on Heartlands in Cornwall, a new ‘cultural playground’ and also World Heritage Site near Redruth in Cornwall, UK. Now, after years of preparing and...

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Join us for a PICNIC in Amsterdam

    Summer might not have made an appearance yet, but that hasn’t stopped us planning a PICNIC for this May. The PICNIC Innovation Mash Up will be a one-day, active learning event focused on “how”: how...

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Audience Driven Innovation: Improving the Theatre Experience

One of the most common issues STBY are asked to help with is how to successfully integrate customers into innovation processes. This issue manifests itself in a diverse number of ways, and the...

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Making Connections: Working with PuntExtra to help the elderly live at home,...

  How can service design bring people together? One frustration some people experience when trying to improve a service is the amount of different organisations that might be involved. What we’ve...

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Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...

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Workshop for Rabobank managers

STBY was invited by Growinn to facilitate a half day workshop to introduce a group of managers from Rabobank the way Design Research can inform and inspire Service Innovation. This workshop was part of...

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RCA launch new MA in Service Design

The RCA have recently announced that starting next year they’ll be offering a new MA in Service Design. Bas obtained his PhD from the RCA back in 2007, so we know first-hand what a great school it is –...

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Be a Fellow at UnBox 2012

  Our Indian Reach partner, Quicksand, had some exciting news this week: the launch of their 2012 UnBox Fellowships. UnBox is a festival celebrating interdisciplinary processes and experiences that...

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Design Thinking in Brazil

The guys from Live|Work in Sao Paulo have just written a book about Design Thinking in Brazil. Well done! Unfortunately for us it is all in Portugese. We are learning, slowly. A brief informal chat...

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REACH talk at UCL

Invited by Stefana Broadbent from the Antropology Department at UCL, STBY gave a talk together with our REACH partners Apogee and Quicksand. As we were all in London for a joint workshop with one of...

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Unbox-ing Cross-Cultural Differences

  Geke and Bas had a great time in India this month attending UnBox, the annual festival organised by our Indian Reach partner, Quicksand. UnBox provides a forum for inter-disciplinary reflections on...

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Hanae Shimizu

  Hanae is the latest intern to join us in our Amsterdam office. Originally from Japan, she graduated with a degree in Aesthetics and Art History from Tokyo’s Gakushuin University in 2006. She’s...

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Defining ‘Smart’: Using Video to Explore Smartphone Usage

Do people in different countries have different ideas as to what a smartphone can do for them? In the latest of a series of projects conducted for a major telecoms company, STBY have just finished an...

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Zoé Aegerter

  Zoe’s the latest intern in our London office, bringing some Parisian sophistication to the place in February 2012. She arrives at STBY by way of the Higher School of Decorative Arts (ESAD) in...

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